Project:
RE/MAX 2018 Brand Awareness campaign

Client:
RE/MAX Australia and RE/MAX New Zealand

Project link:
Your Home Selling Journey

Project Team included:
Aimee Doherty

RE/MAX is a brand that continues to innovate and evolve as the world's most productive real estate network. On a local level, RE/MAX Australia and RE/MAX New Zealand prides themselves on paving the way for conjunctional agents looking for more from your real estate career, but to build their business their way under the RE/MAX brand.

The 2018 Brand awareness Campaign for RE/MAX Australia and RE/MAX New Zealand aims to create an easy to follow step-by-step guide on the process of buying or selling your own home. The website takes you through the selling journey of finding the agent that’s right for you, how to prepare your home for sale, setting a price sale for your home, getting your house ready to go on the market, and what happens after your home has sold. 

For the aesthetics of this brand awareness campaign, we wanted to look into a more illustrative approach that was unique to our competitors, moving away from the photography and actors and into a more creative and imaginative feel. We wanted to create a graphic that could be reused by the Franchisor or the Franchisee.